About Us

At Toki, we want children to be able to play, tumble, and grow freely, and to always know that it's okay to fall.

Our Mission

Our mission is to create a safe place for every child to play as they take on the world.

We hope to create a space where non-toxic and organic aren’t just nice to haves, but need to haves. Where playtime can be portable and on trend, and where kid products don’t just fit into your life, but your lifestyle.

My Story

I was living in Israel when my first child was born, and every single mom I knew had the same play mat from one store in Tel Aviv. This play mat was at the top of my must-have list—and, yes, it was that good.

After my family relocated to California, I searched high and low for a play mat like the one I’d had in Israel, but nothing came close. So, I decided to make my own.

The Toki mat was born in 2017, after a year of painstaking research, several prototypes, and product testing (with huge help from my second baby). It had all the magic of my old play mat, but with improved safety, quality, and design.

Since then, thousands of babies have rolled, crawled, and walked for the first time on their Toki mat. And, as they’ve grown, so has Toki Kids. Our products have helped little ones like yours build the motor skills and confidence to thrive through play, and I can’t wait to see how far they go!